Sananda Roy

About

Sananda Roy is a co-founder of OPSYRA and its Head of Marketing. A content strategist and published author, she shapes how the product is positioned and writes about the content side of answer engine optimization — how to structure writing so AI engines can quote it, and people still want to read it.

Sananda leads marketing at OPSYRA and is a co-founder of the company. She is a published author and content strategist by profession, and also serves as marketing lead at CricFight.

Her focus is the half of AEO that is not technical. Making a page machine-extractable is solved with structure and schema; making it worth citing is an editorial problem — original framing, a clear point of view, and prose that answers the question before it explains it. She works on brand voice, audience research and the content strategy that turns an audit into a publishing plan.

She writes here on content structure for answer engines, brand positioning in AI search, and the off-page work — communities, listicles, reviews — that decides which sources engines actually reach for.