AI Visibility Tracker — See If ChatGPT and Perplexity Cite You

What is an AI visibility tracker?

An AI visibility tracker measures whether AI answer engines — ChatGPT, Perplexity, Google AI Overviews, Gemini — cite your website when they answer questions in your category. It works by asking those engines real buyer questions on a schedule and recording which sources they name.

It exists because ordinary analytics cannot see this. When an engine answers a question and cites you, most users never click, so no referral ever reaches your analytics. You can be cited hundreds of times a month and see nothing at all. Querying the engines directly is the only way to observe it.

There is no ranking position in AI search, so there is nothing for a rank tracker to track. The unit of measurement is the citation.

How OPSYRA measures it

A stable query panel. OPSYRA builds up to eighteen queries for your business from your crawled content and validated topic model — two brand probes plus category, informational and comparison questions. Your brand name is deliberately excluded from everything but the brand probes, because a query that names you tells the engine what to say. Unprompted discovery is the thing worth measuring.

The panel stays fixed between runs. That is what makes week six comparable to week one.

Live engines, real answers. The panel runs against Perplexity Sonar, an OpenAI web-search model and the Tavily retrieval layer. For every query and engine, OPSYRA stores the full answer text, the ordered citation list, whether your domain appeared, at what position, and whether your brand was mentioned without a link.

Storing the answer text matters more than it sounds. It is how you discover an engine describing your product with a feature you removed last year, or attributing a competitor's limitation to you.

Weekly, automatically. A scheduled sweep re-runs the identical panel so share of voice is comparable run to run, and you can re-check on demand from the dashboard.

The citation leaderboard

The single most useful output is the list of domains cited instead of you, ranked by frequency across your panel.

Almost everyone is surprised by it. You expect your competitors. You get review sites, listicles, Reddit threads and aggregators — pages you have never engaged with, which sit between you and every commercial citation in your category.

That list is your real competitive set for AI visibility, and it is usually absent from your rank tracker entirely. It also tells you where the work is: being accurately represented on the three domains that dominate your category will do more than months of publishing on your own site.

Readiness is an input; citation is the outcome

Most tools in this category score whether your pages look citable — answer-first openings, schema, headings, bylines — and present that as AI visibility. It is a useful diagnostic and it is not the same thing.

A page can score 95 for readiness and never be cited once, because citation also depends on authority, freshness and third-party corroboration that no on-page score can observe. If readiness is all you track, you can work for six months, watch a number climb, and have no idea whether anything actually happened.

OPSYRA reports both, and keeps them clearly separate: a per-page citability audit as the input, measured citations as the outcome. When the outcome does not move, the input tells you why.

What you do with the results

The shape of your results points at the work:

• Cited nowhere and brand probes fail. You have an entity problem before an AEO problem — engines cannot resolve who you are. Fix consistency across your own site, your social profiles and third-party listings first.
• Cited for informational queries, absent from commercial ones. The normal pattern. Commercial queries are won through third-party mentions, not your own pages.
• Mentioned but never cited. You are known and not yet trusted as a source. Usually a content structure and authority problem.
• One aggregator dominates. Get accurately listed there before anything else.

OPSYRA generates an off-page action plan from the measured results, referencing the domains actually cited in your runs rather than generic advice.

Before you track anything

One prerequisite makes every tool in this category useless if you skip it: AI crawlers do not execute JavaScript. If your site renders client-side, engines see an empty page, and you will be tracking an invisibility you cannot fix with content.

It takes thirty seconds to check, and the test is here. We failed it on our own site, which is why we mention it first.

Start tracking free

Create an account, submit your domain, and OPSYRA runs your first visibility check along with a full AI citability audit. You will see your citation count, share of voice, and the leaderboard of domains cited instead of you.

Paid plans start at ₹1,499 per month, GST inclusive. See pricing, or read how the measurement method works if you would rather run it by hand first.

Frequently asked questions

What is an AI visibility tracker?

An AI visibility tracker measures whether AI answer engines such as ChatGPT, Perplexity and Google AI Overviews cite your website when answering questions in your category. It works by running a fixed set of buyer queries against those engines on a schedule and recording which domains appear as sources, because citations without clicks leave no trace in ordinary web analytics.

How do I know if ChatGPT is citing my website?

Ask ChatGPT, with web search enabled, questions your buyers would ask without naming your brand, then check whether your domain appears in the cited sources. Use a fresh incognito session so conversation history does not skew the result, and repeat the same questions weekly. OPSYRA automates this across multiple engines and stores each run so the trend stays comparable.

Can I track AI visibility in Google Analytics?

Only partially. Analytics records referral traffic when someone clicks through from an AI answer, but most citations generate no click at all, so analytics substantially understates AI visibility. Measuring citation presence directly by querying the engines is the only way to observe the portion that produces no traffic.

What is share of voice in AI search?

Share of voice in AI search is the proportion of queries in your panel where your domain is cited, relative to the other domains cited for those same queries. It is only comparable between runs if the query panel stays fixed, which is why changing questions between runs makes the metric meaningless.

How often should AI visibility be checked?

Weekly suits most businesses. AI answers vary day to day, so a single check is unreliable, while daily checking mostly measures noise. Weekly runs on a fixed panel let you separate a genuine directional change, visible over four to six weeks, from ordinary variance.

Is there a free AI visibility tracker?

You can measure it free by hand: ask fifteen to twenty unbranded buyer questions across ChatGPT, Perplexity and Google in an incognito window each week and log which domains are cited. OPSYRA includes a visibility check on its free audit. Paid tools mainly add scheduling, stored history and run-to-run comparability rather than access you could not get yourself.